When you think of a shipping box, what color comes to mind? The odds are pretty good that you thought of brown. The vast majority of shipping boxes are brown. If you send your customers your products in a plain brown box, will they notice? Probably not – the plain brown box is so ubiquitous that it escapes notice. But imagine if you sent your products in a colorful box, with your brand name, logo, and website presented in an exciting, attractive way? That type of packaging puts a smile on your customers’ face – they begin enjoying their experience with your brand even before they open the box!
Are custom shipping boxes really that important? Let’s consider Gateway computers. If you were around in the 1990s, you remember the distinctive black-and-white cow pattern shipping boxes Gateway used for their computers. It was a clever bit of branding that spoke to Gateway’s Iowa roots and made computers a lot less intimidating for tech-wary shoppers. Flash forward 20 years, and TrunkClub, one of the first successful subscription box services, used similarly distinctive packaging: their custom shipping boxes were printed to look like travel trunks from the Golden Age.
Are custom shipping boxes expensive? The cost of a custom shipping box is slightly higher, but the benefits of choosing a custom shipping box are exponentially greater. Not only are custom shipping boxes fun and memorable for your customer, they can play a vital role in building your brand identity. Custom shipping boxes serve as a form of advertising: boxes are seen by many people en route to their intended recipient. Remember that people save and reuse shipping boxes: the longer your branding is exposed to the public, the greater your visibility.
Using custom shipping boxes adds a layer of professionalism and an impression of size to your business.
